My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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To create a promotional paper that amplifies the presence of Topshop in this historic location as well as promoting key product lines and exclusives within the store. There would also be a distinct London flavour to the style and content of the piece.
I chose to design the paper to reference the classic broadsheets synonymous with old London, specifically the FT. The brand font of Futura was utilised with Caslon used as a secondary font to give the piece a more feminine appearance. A mixture of supplied photography was keyed off against the background pink giving the images a softer appearance. The launch of the store was a great success and the paper was warmly received.