My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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To create a set of press collateral that would promote the launch of the new Levi’s® Red® collection.
Craftsmanship and the celebration of the the established Levi’s icons where the influence for this collection.We aimed to reflect this in the design and art direction through using techniques and finishes that would feel familiar to the ateliers and cutting houses traditionally used by Levi’s.
Photographer, Morten Laursen was commissioned to work with us to produce a set of images that would reflect the brands heritage as well as the directional approach it had taken with this collection.