My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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Hackett had already developed the ‘Jeremy’s Rules’ campaign concept through previous seasons. The tone of voice reflecting the personality of it’s founder Jeremy Hackett. The brief for Spring/Summer 2015 was to utilise the ‘Jeremy’s Rules’ template to define the Hackett Man through the themes of the Spring Summer 2015 collection.
The Hackett man has been defined as a stylish rogue, and so we were tasked to create a set of Jeremy’s Rules (tongue, firmly placed in cheek) to bring him to life through the Summer collection themes of Mayfair, Sailing, Tennis and Polo. A trip to sunny Majorca was booked in order to capture the summer stories in late September. Photographer, John Balsom was enlisted to capture a set of heroic images of our man in these various scenarios.