My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
Please take some time to look at the work and give us a call.
This was a wonderful chance to collaborate with 2 old college friends who run the Paris based design studio, Houlton Smets. They had just finished a branding project with the Paris based micro-brewery, Frog Beer. The brewery had developed a range of different beers that they wanted to package with the theme of super heroes. Houlton Smets had been working through the brief but wanted a new perspective and approach to this well trodden visual theme.
Our approach to the brief was to look at the classic super hero comic strips and re-work the dynamic language in a more graphic way. We took our inspiration from the world of pop art, but from the less obvious source of Robert Indiana. We pulled these onomatopoeic comic book descriptors into graphic, geometric shapes which help to centralise the information and so create bold distinctive labels that give each of the beer types their own personalities.