My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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Diagio are the biggest alcohol suppliers in the UK with strong market share across all categories of their portfolio. However, research had shown that equity across their premium spirits was diminishing and the brief to Exposure was to create an experience that could address this while also reinforcing their responsible drinking initiative.
We developed a concept that would directly challenge the consumer to sip and contemplate the tastes from their premium category of spirits. The environment was developed to house a series of individual bars serving cocktails utilising particular spirits – 1 spirit brand per bar. In amongst this we placed a series of exhibits all prompting different debates around the subject of ‘taste’. These questions varied form subjects such as architecture, art, food, fashion and so on.