My Granddad brought his family to Brighton on summer day trips, to escape a drab post-war London. He found utopia in a pot of cockles, a deck chair and a bottle of light ale. I found a utopia of my own in a city with broad horizons, which is what inspired me to set up a studio here in 2010.
Having gained a wealth of experience in agency-land, we pull on this knowledge to offer creative solutions across a variety of brand challenges. We believe in simple, direct communication and apply this to print, screen and environmental design.
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The Woolmark Company has enjoyed a successful working relationship with fashion designer Christopher Raeburn, but wanted to develop a creative platform that would cement this into a balanced partnership for AW2016, with wool being the integral ingredient in the collection. The collection would need to demonstrated the innovative, versatility of wool beyond knits. Exposure PR enlisted the help of Another Bearded Designer and writer, Tom Greatrex to develop the creative platform for the partnership. ABD would then be tasked to develop this as a visual identity for launch at London Fashion Week and through to retail. We knew that Christopher Raeburn’s design ethos is largely inspired by military apparel and so we used this as a starting point for exploration.
We unearthed a wonderful insight — During WW1 the women on the home front would knit gloves, scarfs and balaclavas for the men in the trenches. These became affectionately known as ‘Comforts’. This was the emotional hook that the campaign needed and Christopher used this to develop a collection based on a layered, grid system. This inspired the way we approached the collection presentation and with the help of set designer, Patrick Donohue we developed a landscape from a deconstructed grid that referenced the battlements and trenches of the front line. The lighting, soundtrack and choreography would also pull from the same reference points. The campaign visual identity utilises an engravers font inspired by the medals and memorials that celebrate the brave and fallen. Stylist, Emma Wyman curated the looks that were captured for the look book by photographer, Dexter Lander.